Latex household products are recently popular among consumers of home textile products. Originating in Thailand, there are a wide range of latex brands, and it is a great challenge for Nittaya, a Thai latex brand that has just come to the Chinese market, to quickly enhance brand awareness and break through sales performance. Nittaya, as an overseas seller, has maintained a steady growth in sales since its entry into Amazon China Mall, and was named the best Partner of Amazon China in 2016 with its excellent performance. It is the so-called strong and strong together to create a proud sales performance. So how did Nittaya gain a foothold in the Chinese market in such a short period of time through its partnership with Amazon? The following story may provide some inspiration for overseas brands planning to enter the Chinese market.

In March 2015, on the occasion of the 40th anniversary of the establishment of diplomatic relations between China and Thailand, Nittaya officially entered the Chinese market after being recommended by the Thai Ministry of Commerce. At present, Nittaya's full range of products have been launched on Amazon China Mall, providing consumers with a full range of adult latex pillows, children's latex pillows and pure latex mattresses, latex spring mattress series.

At that time, when Nittaya chose Amazon China Mall, the most important thing was Amazon's massive user base, followed by Amazon's high-quality categories. While sharing the categories already developed with other merchants, Amazon actively developed more categories with third-party merchants, which resulted in healthy competition between self-operation and joint operation. So that Amazon has enough depth and competitiveness in every category. Mr. Lin said: "A large number of high-quality customers and rich categories, these advantages will help our development in the Chinese market." "In particular, Amazon's good reputation and the fairness of treating merchants equally make it more comfortable for overseas brands like Nittaya to become one of the stores in Amazon's China Mall." Mr. Lin added.

Mr. Lin especially emphasized: "More importantly, Amazon provides us with OPEN and supporting infrastructure, including a series of third-party services such as site construction/system, marketing training, cloud services, and OPEN API for merchants to flexibly choose and match; This will help overseas sellers save a lot of costs, for many overseas sellers setting up a warehouse in China would be unimaginable costs."

What is more worth mentioning is that Amazon's unified publicity and promotion provided Nittaya with very good channel traffic, so that Nittaya's input-output ratio reached 1:6 to 1:8. Compared with other sites, Amazon's input-output ratio is the highest. "The support of Amazon is very helpful for merchants to achieve their sales goals, as well as improve their search ranking and brand awareness, so Nittaya will increase its investment in advertising on Amazon in the future," said Lin.

For Amazon China Mall Nittaya, we have established a dedicated operation, pre-sales, after-sales and warehousing team, with more than 40 staff members, all of whom are familiar with Amazon's back-office operations and general rules. Nittaya currently ranks first in monthly sales in this tripartite category and continues to grow steadily. "In these two years, Amazon has been Nittaya's closest partner in China. I hope that more overseas sellers will join Amazon in cross-border e-commerce and join hands with it to explore the Chinese market." Mr. Lin said.

Nittaya's experience in Amazon China has laid a solid foundation for its global expansion, and now Nittaya has joined Amazon's North American and Japan stations, Nittaya's high momentum is about to extend globally.

【 Tips for Overseas sellers 】

1. The first prerequisite for rapidly opening the Chinese market is to join hands with strong partners.

2. Familiar with the overall rules of Amazon Mall, in order to quickly and effectively follow up the rhythm.

3. Make reasonable use of the advantages of the site and cooperate with the promotion of Amazon Mall to expand brand awareness.